Blog 1: Buyer Persona and Marketing Objectives
Blog 1: Buyer Personas and Marketing Objectives Company Overview: Status Glow Status Glow is a tanning salon based in Manukau, Auckland, which provides tanning and beauty services. The company, founded in 1994 as Body Bronze, changed its name to Status Glow on June 2022 by its new owner, Omer Gilroy (Gilroy, 2022a). The brand's mission is to inspire clients to put self-care first and encourage them to raise their status and glow (Gilroy, 2022b). Status Glow offers full and half body spray tans and packages for school balls, muscle competitions and bridal parties. Spray tans are the service I will focus on for this blog. Persona 1 - Awareness stage A larger version of this image is available to view here: https://ibb.co/0KJ7mM1 Awareness Needs and Frustrations Debbie needs to look fabulous for the awards dinner to impress not only her boss but potential love interest. Her friend also mentioned she would "look amazing if she had a spray tan". Spray tans are now on De...
