Blog 3: Content Campaign

One month calendar 

The main goal of this campaign is to increase brand awareness, and the platforms used will be Instagram, Facebook, Google Ads platform and the Status Glow website blog.  

Facebook and Instagram have been chosen as they are appropriate for the target audience demographics. Also, Instagram is a photo-centric platform, and if content stands out,  it's a great way to capture the attention of a potential new audience. 

Google Ads has been chosen specifically as a quick way of getting in front of people searching for what the brand offers.  

An SEO-optimised blog is included to increase organic search rankings. 

All platforms chosen can, in some way, help with the goal of increasing brand awareness.

One-Month Calendar:

Figure 1, Screenshot of 1-month calendar from Monday.com  (Author's Own)

Image Design

Figure 2. Screenshot of Image created with Canva.com (Author's Own)

Production Timeline: Image Design

Figure 3. Screenshot of Microsoft Excel Production Timeline for Image. (Author's Own)

Resource Plan: Image Design

Figure 4. Screenshot of Microsoft Excel Resource Plan for Image. (Author's Own)

Infographic 

How to prepare for a spray tan by Tracee Wells
Figure 5. Infographic Design. (Author's Own, created on Canva)

Production Timeline: Infographic

Figure 6. Screenshot of Microsoft Excel Production Timeline for Infographic. (Author's Own)

Resource Plan: Infographic

Figure 7. Screenshot of Microsoft Excel Resource Plan for Infographic. (Author's Own)

Video - Storyboard

Figure 8. Video storyboard created in Canva. (Author's Own)

Production Timeline: Video

Figure 9. Screenshot of Microsoft Excel Production Timeline for Video. (Author's Own)

Resource Plan: Video

Figure 10. Screenshot of Microsoft Excel resource plan for Video. (Author's Own)